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Notes from the build

What we are learning while shipping AI systems for real businesses. No hype, no theory pieces: things we have built, broken and fixed.

Stop hiring for AI skills you should be buying as a system

Most UK SMBs weighing an AI hire against a consultant should do neither. Buying a working system beats a £90,000 salary line and a strategy deck every time.

Blog10 June 2026opinion

The AI content sludge problem: why most online AI advice is fake

Machine-written articles now outnumber human ones online, and many cite statistics nobody ever measured. How to spot fabricated numbers in AI content.

Blog10 June 2026news

What the latest AI models actually change for small businesses

The June 2026 model wave matters less for benchmarks and more for what small firms can automate. What actually changed, and how to take advantage of it.

Blog10 June 2026insight

The B2B/B2C AI divide: what consumer-facing SMBs are missing

46% of B2B service firms use AI against 26% of B2C firms. Why the gap exists, and why it is an open door for consumer-facing UK businesses, not a verdict.

Blog10 June 2026opinion

AI-built website does not mean what you think it means

An AI-built website can be a vibe-coded prototype or a production system: what breaks at scale, and four questions that show you which one you are buying.

Blog10 June 2026insight

We read the only peer-reviewed GEO study so you don't have to

The first peer-reviewed GEO study found quotes, statistics and cited sources lift AI search visibility by up to 40 per cent. Here is what UK SMBs should do.

Blog10 June 2026opinion

Why your AI pilot died in the proof-of-concept stage

Most AI pilots fail because they are built as experiments, not systems. What kills them at proof-of-concept stage, and how to build for production instead.

Blog10 June 2026opinion

Most AI agencies are selling you a chatbot wrapper

Most AI agencies sell a chat window with your logo on it. Here is what a real AI system build involves, and the questions that expose a wrapper early.

Blog10 June 2026insight

Half of UK SMEs now use AI, and most are only using it for content

More than half of UK SMEs now use AI, but most stop at drafting content. The real advantage sits with the one in ten wiring AI into how the business runs.

Blog10 June 2026opinion

llms.txt is a dud: the GEO advice you can safely ignore

AI crawlers barely request llms.txt and no major AI company uses it. The real log data, John Mueller's verdict, and what UK businesses should do instead.

Enough reading. Watch one get built.

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