Use cases
The use-case library
Every system shape we build, grouped by the part of your business it fixes. Each page shows the manual pain, what a working version looks like, and how you would build it yourself, starting prompt included. If you would rather we built it, that is on there too.
Sales
07Follow up every lead in minutes, not days
Every enquiry, from any form, ad or inbox, gets an instant personalised reply and a human alerted before the prospect has closed the tab.
Cold outreach that reads like you wrote it
AI researches each prospect individually and drafts a one-to-one email grounded in what their company actually does, at a volume no salesperson could match.
Build a prospect list from real data, not bought lists
Mine public records, maps data and your own files to find the organisations that actually fit, then enrich them with named decision-makers and verified emails.
Find every tender that fits and draft the response
Monitor every UK procurement portal daily, match opportunities to what your business actually does, and have AI draft the response from your past bids.
A CRM that fits how you sell
A purpose-built CRM shaped around your real stages, fields and follow-ups, instead of a monthly subscription you bend your sales process around.
Know the moment a hot reply lands
AI reads every inbound reply as it arrives, pushes genuine buying interest straight to your phone, and files the out-of-offices where they belong.
Quotes out the same hour, not next week
Turn a call note, a few photos or a form into a priced, branded quote ready to approve and send, with follow-ups that chase themselves.
Marketing
05A content engine that publishes every week without you
Topics planned against real search demand, drafted in your voice, reviewed by a human, published on schedule. Every week, including the busy ones.
A LinkedIn presence without the daily grind
Your real work turned into a queue of posts you approve in one sitting, then scheduled out for weeks. Visible without the hour a day.
A website rebuilt to be found in Google and AI search
Buyers ask ChatGPT before they ever see your homepage. A rebuild with proper technical SEO and pages generated from your own data makes you the answer.
Know exactly where every lead came from
Every lead tagged at first click and followed to the closed deal, so the budget argument becomes a five-minute read of the numbers.
Find the ad spend that is doing nothing
An audit that cross-references your Google Ads spend against real leads, finds the budget producing nothing, and rebuilds the account around what converts.
Operations
06A customer database you can finally trust
Junk emails removed, phone numbers fixed, every record classified, scored and deduplicated, automatically, against live sources.
Client onboarding that runs itself
Contracts, documents, account setup and welcome comms sequenced automatically from the moment a deal is signed.
Bookings, reminders and rescheduling handled automatically
Requests come in, the right person gets assigned, the client gets confirmed and reminded, and nobody plays phone tag.
Turn inbound paperwork into structured data
Orders, delivery notes, supplier invoices and signed forms read by AI, validated against your records and filed without retyping.
Meeting notes, actions and CRM updates done before you sit down
Every call becomes structured actions, an updated CRM record and a drafted follow-up, without anyone writing minutes.
One brain for everything your company knows
Your scattered knowledge compiled into one structured, searchable source that staff and every AI tool you run can query.
Finance and admin
04Invoices chased politely until they are paid
The system watches your ledger and sends well-written reminders on an escalation ladder, so cash arrives without you playing debt collector.
Receipts and supplier invoices captured without typing
AI reads every receipt and supplier invoice, codes it to the right category and pushes it into your accounting software. A human only sees the exceptions.
The Monday report writes itself
Live figures pulled from your systems, commentary written by AI, the same report in everyone’s inbox every week, with no Friday afternoon lost to assembling it.
First-draft contracts and document review in minutes
Solid first drafts of engagement letters, NDAs and terms from your own precedents, and a flag on the clauses in incoming contracts that deserve a lawyer’s eye.
Customer service
04Every customer email triaged and drafted for approval
AI classifies every incoming message first, answers the routine ones from your real policies, drafts the rest for approval, and escalates anything sensitive immediately.
A website assistant that answers from your real information
An assistant grounded in your actual prices, policies and case studies answers the questions buyers ask at 11pm, and hands over to a human with full context.
Every review answered, in your voice, the same day
AI watches every review platform, drafts a response in your tone for each one, and queues anything negative for a human decision before it goes out.
Reminders and status updates that send themselves
Confirmations, reminders, payment links and status changes go out automatically at every step, so customers stop ringing to ask what is happening.
Hiring and HR
05CV shortlists in hours, on the right side of UK law
AI screens every CV against the actual requirements and produces a scored shortlist with reasoning, which a human reviews before anyone is rejected.
Interviews scheduled without the email tennis
Candidates pick from real availability, the slot books itself, prep details go out automatically and rescheduling handles itself.
Job descriptions and ads drafted in your voice
AI drafts the job description, the per-board ad variants and the outreach messages from what genuinely makes your business worth joining.
New starters set up before day one
The signed offer triggers the whole onboarding sequence: contract, accounts, kit, induction and check-ins, with an AI assistant answering questions from your own handbook.
A team trained to build with AI, not just chat to it
Hands-on sessions where your staff build a working tool for their own job before the session ends, because capability you grow in-house compounds.
20 guides on doing this yourself
Tender writing, lead follow-up, GDPR, booking, GEO and more. Written from the systems on this page, not from other people’s blog posts.
The full storiesCase studies, client by client
The builds behind these use cases: Purple, Vets at Home, Vivify, Inform Holdings and Bidwell, written up properly.
Your use case is on this page.
Book a 30-minute call and tell us what is eating your week. If one of these shapes fits, we will show you exactly how it would work in your business. If none of them do, we will say so.
Book a call. 30 minutes, no pitch deck.