Follow up every lead in minutes, not days
Every enquiry, from any form, ad or inbox, gets an instant personalised reply and a human alerted before the prospect has closed the tab.
The problem
How it works by hand
Most small businesses do not lose deals to competitors. They lose them to silence. An enquiry lands on Friday afternoon, sits in a shared inbox over the weekend, and by Monday the prospect has rung someone who answered. The business that replies first usually wins the work, and right now that is rarely you.
A worked example
What a working version looks like
Every entry point, website forms, ad lead forms, inbound email, feeds one capture endpoint instead of five different inboxes. The moment an enquiry arrives, the system writes it to your CRM with its source and campaign attached, so you know what brought it in. An AI step reads what the prospect asked for and drafts a first response in your tone, specific to their enquiry, not a "thanks, we will be in touch" template. That reply goes out within minutes, and a notification with the lead details lands on a named person's phone so a human follows up while the enquiry is still warm. Nothing depends on someone remembering to check an inbox.
The exact tools change per business. The shape does not.
What it needs
Honest inputs, nothing exotic
- 01Your website forms and any ad lead forms (Meta, Google)
- 02Your CRM (HubSpot, Pipedrive or a spreadsheet, we are not precious)
- 03A shared inbox or sales email address
- 04Whose phone the alert should go to
The payoff
What you get back
Every enquiry gets answered while the prospect is still thinking about you, including the ones that arrive at 9pm on a Saturday. Your team stops triaging inboxes and starts the day with a list of warm leads already in the CRM, each one carrying its source so you know which marketing is paying for itself.
Do it yourself
How you would build this yourself
No course, no upsell. This is the order we would build it in, with the tools named, and a prompt to start from.
- 1
Pick one place every enquiry lands. A Google Sheet is fine on day one, you do not need a CRM to start.
- 2
Point your website form at a webhook. Tally, Typeform and most native form builders can POST to one, and a free Make or n8n account catches it and writes the row.
- 3
Add the drafting step: send the enquiry text to Claude with your tone rules and two real replies you have sent, and have it draft a response specific to what they asked.
- 4
Wire the alert: a Slack message, WhatsApp or push notification to a named person with the lead name, source and message. Not a shared inbox, a person.
- 5
Approve every reply yourself for the first two weeks. Only let it send unattended once you would have sent the last twenty drafts unchanged.
I run a small business and enquiries come in from a website form and a shared inbox. Build me a lead capture system that: 1. Receives each new enquiry on a webhook endpoint 2. Writes it to a Google Sheet with date, source, name, email and message 3. Drafts a short reply specific to what they asked, in my tone, using the Claude API. I will paste two real replies I have sent below so you can match my voice 4. Emails the draft and the lead details to me so I can approve and send in one tap Deploy it free on Cloudflare Workers or Vercel, keep secrets in environment variables, and walk me through pointing my website form at the webhook. Show me your plan before you write any code. My two example replies: [paste them here]
Copy it into Claude Code, fill the brackets, and it will plan the build with you before writing a line of code.
We would rather show you how than bill you. The whole ladder of free help, answers, guides and the weekly build-along, is on the do-it-yourself page.