FunnelwellBeta

Know which marketing actually closes deals

Tracks every lead from first click to closed deal. No more guessing where they came from. Most attribution breaks somewhere between the landing page and the CRM, and everyone fills the gap with opinions. Funnelwell holds the thread the whole way, so when a deal closes you know which click started it.

Talk to us about Funnelwell

You could build this yourself. We will show you how.

How it works

Leads arrive a mess. They leave attributed.

Watch what happens to four leads that all show up as direct / none. Funnelwell resolves the real source, scores each one, routes it to sales or nurture, and lands every lead in one dashboard with the thread intact.

01

UTM capture at the source

Every form submission carries its campaign data from the first click: source, medium, campaign and landing page, captured before anything else touches the lead.

02

Source classification

Leads are classified automatically: paid, organic, partner, referral, outbound. No more "direct / none" swallowing half your pipeline, and no more arguing about whose lead it was.

03

Scoring and routing

Qualified leads go straight to sales with their source attached. The rest go to nurture instead of dying in a shared inbox. The funnel decides, not whoever checked the form first.

04

KPI reporting

Reporting that follows the lead all the way to the closed deal, so the numbers you review each month reflect revenue, not form fills.

Where it came from

Off-the-shelf automation gives you two options: bend or bloat

Every marketing automation platform we ran did the same thing. Either you bend your funnel out of shape to match how the tool thinks, or you keep bolting bits on until the whole thing bloats and nobody trusts a number in it.

We refused both. Funnelwell is the thin layer that fits the funnel you already have: it captures the source on every form, classifies every lead, and carries that source through the CRM to the closed deal. The arguments ended because the data did the arguing.

It first ran inside the marketing suite we operate for Purple, a WiFi analytics company serving 80,000+ venues. You can take it as it stands, or arrive at it the same way: through an engagement that ends with the system wired into your own funnel.

Stop guessing where your pipeline comes from

Tell us what your funnel looks like and we will show you what Funnelwell would capture from day one.

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