A website rebuilt to be found in Google and AI search
Buyers ask ChatGPT before they ever see your homepage. A rebuild with proper technical SEO and pages generated from your own data makes you the answer.
The problem
How it works by hand
Your buyers increasingly ask ChatGPT or read a Google AI Overview before they ever click a result, and most small business websites are invisible to both. The typical site is a brochure built years ago: a homepage, a services page, a contact form, and nothing that answers the specific questions buyers actually type. A redesign that changes the colours fixes none of this.
A worked example
What a working version looks like
We start by auditing what you rank for now and what your buyers search for, so the rebuild has a target rather than a mood board. The site gets rebuilt on a fast modern stack with the technical layer done properly: clean URL structure, schema markup, fast rendering, sitemaps that stay current. Then the part most agencies skip: programmatic pages generated from your own data, your locations, sectors, services, the combinations buyers search for, each one a real page answering a real query. The structure is readable by AI crawlers as well as Google, so when someone asks a model who does what you do, your pages are in the material it draws on. A content pipeline keeps feeding it after launch.
The exact tools change per business. The shape does not.
What it needs
Honest inputs, nothing exotic
- 01Your current site and domain access
- 02Google Search Console (we set it up if you have never used it)
- 03The data that makes you specific: locations, services, sectors, prices if you publish them
- 04A decision-maker for the content, because we will ask blunt questions about what you actually sell
The payoff
What you get back
The site stops being a brochure and starts being the reason people find you. Every page exists because a real query exists, which is the difference between a redesign and infrastructure.
Do it yourself
How you would build this yourself
No course, no upsell. This is the order we would build it in, with the tools named, and a prompt to start from.
- 1
Start with Search Console, not a redesign. Export what you rank for today so the rebuild has a baseline to beat.
- 2
List every real combination buyers search for: service by location, service by sector. Each one with genuine demand becomes a page, generated from your own data rather than written one at a time.
- 3
Rebuild on a stack that renders real HTML. We use Next.js; the point is that Google and the AI crawlers get full content, not an empty JavaScript shell.
- 4
Do the boring technical layer properly: schema markup, clean URLs, a sitemap that updates itself. It is unglamorous and it is most of the battle.
- 5
The fiddly bit is the programmatic pages: prerender every one, and make each answer its query specifically. Thin near-duplicate pages get the whole set ignored.
- 6
Submit to Search Console and watch coverage weekly. Indexing takes weeks, so do not panic at day five.
Audit my website for search and AI visibility. The domain is [yourdomain.com]. Check my key pages for: content present in the raw HTML (not just after JavaScript runs), schema markup, page speed, URL structure and sitemap health. Then take my service and location combinations [list them] and tell me which deserve their own programmatic pages, with a build plan. Be blunt about what is broken; I would rather know.
Copy it into Claude Code, fill the brackets, and it will plan the build with you before writing a line of code.
We would rather show you how than bill you. The whole ladder of free help, answers, guides and the weekly build-along, is on the do-it-yourself page.