ContentwellIn beta
One brief in. Every channel out.
Define your topic, set your brand voice, pick your channels. Contentwell writes the copy, creates the images and publishes everywhere. Content that sounds like you wrote it, because it learned from you.
You could build this yourself. We will show you how.
Campaign brief
Topic: spring booking push. Voice: ours. Channels: blog, LinkedIn, X, image
Blog
X
Image
The problem
Posting consistently is a part-time job
Writing a decent blog post takes a morning. Then it needs an image, a LinkedIn version, a shorter one for X, and someone to log in everywhere and post the lot. So it slips. The companies that show up every week are not better writers. They just stopped doing all of this by hand.
How it works
Brief once, publish everywhere
Four steps from idea to live content across every channel you use. Watch each one do its job.
01
Brief your campaign
Set your topic, brand voice and content guidelines. Choose what you want: blog articles, social posts or both.
New campaign
Topic
Voice
Channels
02
Configure and generate
Pick your channels, toggle image generation and choose manual review or full automation. Hit generate.
Configure
03
Review your content
Polished copy for each format plus AI-generated images that match your brand. Edit if you want to, or let it fly.
Review: blog draft
DraftingSpring booking season: how to get ahead of the rush
Enquiries climb every March. The venues that fill their calendars are the ones already in front of people in February.
Here is what we are seeing across bookings this year, and what to do about each one before your competitors move.
Generating image
04
Publish everywhere
Connect your social accounts and website. Contentwell posts directly: no copy-pasting, no scheduling tools.
Publish
Every channel, one brief, no copy-pasting
What you get
Built to replace the content grind
Multi-format writing
One brief generates blog posts, LinkedIn updates and tweets, each written for the platform it lands on.
Auto image generation
Creates matching visuals for every piece of content. No stock photo hunting required.
Direct publishing
Posts straight to LinkedIn, X, Facebook, Instagram, Google Drive or your blog.
Your voice, not AI voice
Trained on your brand guidelines so the content reads like you wrote it, not a robot.
Join the beta
Get early access to Contentwell
Contentwell is in beta with a small group of businesses. Join the list and we will be in touch when a place opens up.
Beta users get hands-on onboarding from the team that built it, and a direct line to shape what gets built next.
Where it came from
Built inside the Purple marketing suite
Contentwell started inside the marketing suite we built for Purple, a WiFi analytics company serving 80,000+ venues. Their team needed consistent content across blog and social without hiring a content team, so we built the engine that does it from one brief. Every Operosus product began the same way: a real client problem, solved, then productised. If your problem looks different, we build for that too.