Custom builds
Most businesses pay monthly for software that almost fits. The gaps get plugged with spreadsheets, copy-paste and someone’s Tuesday afternoon. AI has changed the maths: it is now realistic to have the thing that fits your business exactly. Build it yourself, we will teach you. Or we cut it to measure for you.
You could build this yourself. We will show you how.
Your options
option 1
Sometimes the right answer. If an off-the-shelf tool covers what you genuinely need, keep it and spend your money elsewhere. We will say so on the first call.
option 2
AI has collapsed the cost of building software. People who had never written code leave our training sessions with working tools. We teach, you build, you own it, and we show you how for free.
option 3
Tell us how your business runs and we cut the system to fit: one connected system instead of five subscriptions that do not share data, with your knowledge and your way of working built into the middle of it.
Below the waterline
Anyone can make AI look good for ten minutes. Keeping a system in production, doing real work every day, is a different job, and nearly all of it sits below the waterline. That is the part we are good at, and the reason our systems are still running.
what you see
A clean screen that does the job
Ask it something, it answers. Send it work, it comes back done.
The art of the possible
If you can describe the job clearly, it can probably be built: the quoting system that knows your margins, the inbox that drafts its own replies, the report that writes itself on Friday afternoon. A few recent builds, to show the range.
Finds every tender that fits a business and drafts the complete response, section by section, in the company voice.
Bidwell runs this in production as a live product, with 2,128 programmatic pages built from 32,858 contract award records.
Researches every prospect, enriches the record, scores the fit and writes genuinely personalised outreach, one by one.
Built for Inform Holdings: CSV in, qualified and researched contacts routed to the right account manager, one by one.
Takes a customer from enquiry to confirmed, paid booking without a human in the loop, with the edge cases handled.
Built for Vets at Home, a national in-home pet end-of-life service.
Turns one campaign brief into the copy, the images and the published posts across every channel.
Started as a client build, now runs as our product Contentwell.
Tracks every lead from first click to closed deal, so spend decisions run on revenue rather than last-click guesswork.
Funnelwell does this across the whole funnel, including for Purple, a WiFi analytics company with 80,000+ venues.
The thing eating your week goes here. Describe it to us.
How a build runs
Every build starts with the consultancy assessment, so you build the highest-payoff system first. The first slice does real work early, and each slice after it compounds.
The full terms in plain English, who does the work, comms, billing: how we work
Before you book
Book a call. 30 minutes, no pitch deck. We will tell you whether to keep your tool, build your own, or have one cut to fit.
Book a call. 30 minutes, no pitch deck.