A LinkedIn presence without the daily grind
Your real work turned into a queue of posts you approve in one sitting, then scheduled out for weeks. Visible without the hour a day.
The problem
How it works by hand
LinkedIn works for B2B, and it dies the week the founder gets busy. The usual pattern is three weeks of posting, a deadline, then silence until someone feels guilty. Staring at a blank compose box is the worst possible way to produce posts, because all the good material already exists in your sales calls, your projects and your opinions.
A worked example
What a working version looks like
The pipeline starts by capturing raw material from work you are already doing: case study notes, things you said on calls, a ten-minute voice note of opinions. From that it drafts a batch of posts in your voice, varied in format so the feed does not look like a template on repeat. You sit down once, read the batch, approve some, bin some, edit a couple. Approved posts go into a scheduler that spaces them across the coming weeks, and replies get surfaced back to you so a post that lands turns into a conversation rather than a vanity metric.
The exact tools change per business. The shape does not.
What it needs
Honest inputs, nothing exotic
- 01A LinkedIn account with some history, so the voice profile has something to learn from
- 02A scheduling connection to LinkedIn (we set this up)
- 03Twenty minutes of your opinions, recorded or typed, every couple of weeks
- 04One approval sitting per batch, not per post
The payoff
What you get back
You stay visible through busy months because the queue does not care about your calendar. The posts are still yours, you approved every one, but the grind of producing them daily is gone.
Do it yourself
How you would build this yourself
No course, no upsell. This is the order we would build it in, with the tools named, and a prompt to start from.
- 1
Stop composing from a blank box. Record a ten-minute voice note of opinions about your industry, or grab your last few sales call notes. That is the raw material.
- 2
Transcribe it (your phone does this now) and have Claude draft eight to ten posts from it in your voice, varied in format: a story, a short list, one contrarian take.
- 3
Read the batch in one sitting. Bin half, edit a couple, approve the rest. Nothing posts that you have not read.
- 4
Schedule the approved ones with Buffer or LinkedIn’s own scheduler, spaced two or three days apart.
- 5
The fiddly bit: LinkedIn’s API is locked down, so proper auto-posting needs an approved partner tool. Use a scheduler; rolling your own posting integration is more pain than it is worth.
- 6
Check replies twice a week. A post that lands is the start of a conversation, not a number to screenshot.
Here is a transcript of me talking about my work for ten minutes: [paste]. Draft ten LinkedIn posts from it in my voice, varied in format: a story, a short list, one contrarian opinion, one question post. Rules: no hashtag spam, no emojis, no “I’m humbled”, British English, sound like a person not a brand. Then suggest a posting order spaced across three weeks.
Copy it into Claude Code, fill the brackets, and it will plan the build with you before writing a line of code.
We would rather show you how than bill you. The whole ladder of free help, answers, guides and the weekly build-along, is on the do-it-yourself page.